Planned, managed and executed the iconic Karl Lagerfeld’s first ever visit to Canada to celebrate the launch of Lobbies by Karl at the Art Shoppe Lofts in Midtown Toronto
A large-scale participatory art project organized for French artist JR in Shanghai China
A magical dinner celebration at MISFITSTUDIO for the launch of their velvet movement wear collection. Maylee Todd performed on harp while media & influencers enjoyed a dinner and tarot card reading
Led the strategy and roll out of SoulCycle’s launch in the Canadian market with three locations in Toronto and Vancouver
Planned and executed a media and influencer dinner for the MISFITSTUDIO x Fortnight collection launch
Conceptualized, planned and executed a launch event for L.L Bean at Hudson’s Bay in Montreal. Media and influencers gathered for an autumn meets holiday themed breakfast, complete with pumpkin painting and plaid shirts for all
Acquired new customer base for Harry Rosen through multi-platform events, “Harry’s Underground Lounge.” This one featured Dallas Green of City and Colour in collaboration with John Varvatos.
Art focused event for Saks Fifth Avenue in a secret location featuring NYC-based visual artist Shantell Martin
Lavelle launch party in Toronto, the city’s largest outdoor patio, restaurant, lounge and pool bar. Over 600 invited media and influencers attended the epic evening
Press tour with NBA Legend Dikembe Mutombo in the lead up to NBA All-Star in Toronto
Gala dinner and fashion show celebrating the launch of Zilli, luxury menswear brand from France, into the Chinese market
Launch of luxury footwear brand, John Lobb in Shangahi complete with artisan shoe maker and art installations
Oversaw the launch of Holt Renfrew and Missoni’s charitable partnership supporting OrphanAid Africa. Margherita Missoni, engaged with media and consumers in a rare public appearance
Launched ‘H Project’ a new retail concept for Holt Renfrew. A shop-in-shop that celebrates socially responsible products creating positive change in the world
Celebrity supermodels Joan Smalls, Devon Windsor, Grace Mahary and Winnie Harlow attend the Moncler event in Toronto
Oversaw the launch of Moncler’s first flagship in Toronto. The launch for the Italian fashion brand included a store party, media interviews with CEO Remo Ruffini and a private VIP dinner
Oversaw the press launch of French luxury store Zilli. The flagship location opened on The Bund in Shanghai. Founder Alain Schimel participated in media interviews for print and online publications, as well as broadcast outlets
Saks Fifth Avenue opening night gala in Toronto, in partnership with the National Ballet of Canada
Press tour kick-off for NBA All-Star with NBA Legend Dikembe Mutombo
Hosted Canadian journalists in NYC for the NYDJ campaign launch with celebrities Lana Ogilvie, Bridget Moynahan, Christie Brinkley and Ashley Graham
Dinner in the Sky event series for the pre-launch of Saks Fifth Avenue in Canada
Strategic direction, PR + Influencer engagement for Casamigos Tequila in Canada
Lead planner for Harry’s Spring Run-Off To Fight Prostate Cancer for seven consecutive years in Vancouver and Toronto. Raised over 1.6M for prostate cancer research.
